A fully managed parking and tailgating program that turns event-day demand into new revenue; without creating another job for your team.
Fans, teams, and tailgaters already gather on game day. With the right permissions and a thoughtfully managed parking program, those events can become a meaningful new revenue stream.
RAD manages the planning, people, technology, payment collection, and reporting. You stay focused on hosting a successful event.
Designed for stadiums, campuses, and event venuesScheduled games are planned in advance under one agreement. For additional events, one request activates the same turnkey service.
Event planning, staffing, designated entrance teams, technology setup, and coordination of off-duty law enforcement.
Cashless parking, approved tailgating, streamlined payment verification, and on-site support. Your team does not have to operate the lots.
A clear event statement and payment of the venue partner’s agreed share. RAD handles transaction reconciliation.
No cash drawers. No parking equipment to purchase. No additional burden on venue staff.
Attendant provides a numbered QR slip with the vehicle's license plate.
Driver completes digital payment from the vehicle. Slip stays on the dashboard.
RAD validates payment electronically and directs the driver to park.
An off-duty officer is available for security and incident response; not payment operations.
Final entrance configuration and throughput are validated during site planning; safe vehicle circulation is a launch requirement.
Game day is more than the game. Offer clearly marked tailgating areas with an added fee, while RAD handles digital collections, guest guidance, and event coordination.
Tailgating may use multiple parking spaces. We account for that footprint when establishing capacity and rates. All vendor activity, safety rules, and permit requirements remain subject to venue approval.
Introduce a clearly priced tailgating option and increase revenue per usable area, without asking your team to manage a separate operation.
Set aside a defined number of spaces for tailgating, with one easy-to-understand premium charge.
Tailgaters use the same QR payment process as regular parking. No cash handling, separate checkout line, or special payment system.
Compare the added tailgating revenue with the parking spaces occupied so the program improves overall returns.
RAD funds and manages the operation. The first $1,500 of combined parking and tailgating collections goes to RAD; every dollar above that amount is shared; with 60% going to the venue partner.
The $1,500 threshold applies once per event to combined eligible parking and tailgating collections; it is a proposed commercial term, not guaranteed cost recovery. The venue partner receives a payout only after collections exceed $1,500. RAD bears low-revenue operating risk. Pricing, staffing, and final terms require mutual approval.
*RAD retained is before operating expenses, contractor compensation, and taxes; it is not profit. The comparison updates live with both parking and tailgating collections. Under the formula, RAD may retain more than the venue at low revenue.
Adjust assumptions to explore event and season scenarios.
Model up to 3,000 paid vehicles, $30 parking, 100 tailgating permits, $200 per permit, and 20 events. These are scenario limits; not verified event capacity or demand.
Tailgating is modeled as an additional fee, not an additional vehicle. Adjust paid vehicles downward if reserved tailgate areas consume parking spaces.
*Illustrative additional revenue at the same paid-vehicle count and assuming tailgate fees are add-ons. Parking spaces displaced by tailgating could reduce actual revenue. All estimates are before confirmation of capacity, rights, fees, and final agreement.
The examples below are parking-only estimates. Use the interactive calculator to add premium tailgating permits and explore their potential contribution.
$18,750 gross parking collections at $15 per vehicle.
$26,250 gross parking collections at $15 per vehicle.
$30,000 gross; sellable parking capacity must be confirmed.
Pre-plan a football season, concert series, tournament calendar, or venue schedule. Additional events can be added through a simple request.
Before launch, we confirm usable spaces, tailgating footprints, entry lanes, parking rights, and expected demand. The calculator is for exploring possibilities; not a guarantee of revenue.
We're not asking your organization to become a parking company. We're offering to run the parking operation so your team can focus on the event itself.
Decades of experience, backed by simple execution and transparent financial reporting.